Date: March 14, 2013
Iacon Sound Studios Adds Director of Media & Communications
San Diego, CA — Iacon Sound Studios, the city’s premier mid-level, professional recording and rehearsal facility, has enlisted the talents of veteran media pro Lance Leslie to develop business and marketing strategies and create brand awareness.
Leslie, a former music journalist/editor and longtime regular of the local music scene, brings over twenty years of experience in print and Internet media, video and audio production, marketing and advertising, and business development. Leslie grew up in San Diego, where he and his brother, the late radio DJ John Leslie, were lifelong music fanatics. “I was just like that lead character in the Cameron Crowe movie ‘Almost Famous,’” he says. “I was the 14-year-old kid hanging around the loading ramp of the San Diego Sports Arena in ’71, hoping to get a glimpse of Humble Pie or the Faces through the window of their limo. That was a great period in rock music, and it definitely informs my musical tastes to this day; although, I’ve come to appreciate a broad spectrum of styles, from folk to jazz to pop. I absolutely love Burt Bacharach! You can’t deny a great pop hook, because that stuff is timeless.”
With Iacon Sound, Leslie will focus his efforts on expanding the studio’s clientele beyond the usual recording projects. “I’d like to see us develop relationships within the independent film industry, with local schools and colleges, the arts community, and just look outside the standard parameters of what recording studios generally do,” he says. “In this economy you have to be creative and carve some new paths to stay ahead of the game. This is a great facility with the best equipment available, and we have a big main room that can accommodate just about any type of setup, even full-scale photo and video shoots.
“Frank Torres, our chief engineer and producer, is a first-rate technician with tons of experience in both studio and live recording and sound, and as a musician himself he has that added awareness and sensitivity to the needs of our clients. That’s really important for the creative process, because the engineer is as much a part of the overall sound and vibe as the artists themselves. We also have another excellent in-house producer in Sulo King, whom I’ve known and worked with for many years, going back to his early days booking talent for the local venue Brick by Brick and then independently. He’s worked with many top artists over the years and knows the business inside-out. Plus he’s also a talented musician, has a great ear, so there you have that same level of knowledge that creates a sympathetic environment for everyone who comes in here. I think it’s these elements that make the real mojo you hear in the finished product.”